BRIEF: On the heels of the successful launch of its Ted Lasso collab flavor, Biscuits with the Boss, Jeni’s is now ready to launch its first nationwide advertising campaign to increase the brand’s share of wallet with consumers and share of shelf with retailers. This campaign will include large print, such as billboards, bus wraps and building banners. It will also include traditional print, TV and online video. Oh yeah, and in-store promotions. Also, an ambient advertising idea that can be replicated in markets like Boston, MA, Charleston, SC and New Orleans, LA.
