BRIEF: On the heels of the successful launch of its Ted Lasso collab flavor, Biscuits with the Boss, Jeni’s is now ready to launch its first nationwide advertising campaign to increase the brand’s share of wallet with consumers and share of shelf with retailers. This campaign will include large print, such as billboards, bus wraps and building banners. It will also include traditional print, TV and online video. Oh yeah, and in-store promotions. Also, an ambient advertising idea that can be replicated in markets like Boston, MA, Charleston, SC and New Orleans, LA.
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/9e53da1e-7c41-4e90-8ec5-4ce289165d97_rw_3840.jpg?h=694c95b41f73fa4f0b87ceeae4e1fa9e)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/50ca57cf-f5e6-4730-95ac-05c284cdbf68_rw_3840.jpg?h=488f4bd5736e47685bd59def3ac427ca)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/007279e5-2d7d-4bb3-a157-cfd5a24e7d8d_rw_3840.jpg?h=fef4c1ed15b1cbc41388225b985d73a8)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/fa5c8449-e139-4774-a863-a93768d5587c_rw_3840.jpg?h=67b47626da00b4624575c2a2bf0b2f1e)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/0c5302e5-09f7-4fe1-baf8-e4747a49307d_rw_3840.jpg?h=9c2b1dd5049f111f399e1cc7788512e9)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/6d6e4dea-8d6e-4d09-9dc6-87967b85bb70_rw_3840.jpg?h=574cdc9f017092845ed08142414910ce)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/757d303d-507f-42f3-ba26-ed5f8e6d0a03_rw_3840.jpg?h=7a8bec9d10e3074b29a25f3d933ae45e)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/6bca3e95-19e3-4965-8f36-296a6816f1f2_rw_3840.jpg?h=4b9ab6e5bfd635e6df820a001e579f03)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/fe24a086-f57e-4886-b245-c031c003b2e3_rw_3840.jpg?h=d716468b95ea9d60f024ed124dc6ccf8)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/e84fc082-c4c9-4ece-9a64-9cf7e55bcf47_rw_3840.jpg?h=53ae3973298933f68c13320eb0445000)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/0047a22b-9940-4b0d-a433-d543e36f1eed_rw_3840.jpg?h=8d3a03994ced6082deb02ab463eb6115)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/b980f6b3-b2f2-4c52-b732-b9b31315dfb2_rw_3840.jpg?h=071b281dab9b92913121822eceba5823)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/47191ce1-ddde-4ae4-b3b2-b8070cc1110b_rw_3840.jpg?h=9c8e22b6bc39023123ee5bba6a1f0406)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/d4d6986c-e44d-4825-b2d3-f4b6d6c766d3_rw_3840.jpg?h=21f6053dbe571d22a4c0da8cb2bf8d95)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/dd36d2e0-d98c-4a21-89a3-4b68dd6ce9e0_rw_3840.jpg?h=d762c6cca0e5d02ab40aad78075f8f63)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/c8f38818-f51c-484e-a203-5b56c507070c_rw_3840.jpg?h=ddd70265fdaf8d336cd1cc4fd130f6e2)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/f01897c5-71ed-4321-a345-7119b915ce22_rw_3840.jpg?h=216145e0050280a47a36c33210923f5b)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/9542af30-9a51-4b1e-a6c1-fb71dc822bc0_rw_3840.jpg?h=bca3a8dd84991f0bb0f789fd496beef1)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/05f96170-922e-4b7c-ac5f-5cd1de613e00_rw_3840.jpg?h=040ead67022d99b148f9b8d8e6699572)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/b1229894-3899-4ba4-b71e-16ffed3a3fd9_rw_3840.jpg?h=1fd613f0b8556b7977e1923cbc2b1707)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/15d6a34e-1aeb-4559-9046-b074f8f6e0ab_rw_3840.jpg?h=3e8ffb814e9882e11bed3352cef9f758)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/a7998e8c-fcca-478b-86e4-da4ef27c24be_rw_3840.jpg?h=5fa2e48ee1f9a0166425f69176b3b3e5)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/cdabd33d-bd03-4da9-8941-290e51498c66_rw_3840.jpg?h=d55e864c08f2ac33a0e57093e53955be)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/65364c46-b257-400e-8961-9e03c6a757e0_rw_3840.jpg?h=29ab4c1b89f3a3292ad222cb4aff6048)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/86e95886-23e0-472c-9598-fd8b341f08d0_rw_3840.jpg?h=8244b6e42f4522de1c9c68c564c06f12)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/2bcfeec1-4199-41a7-8120-c1d9c28bd9ca_rw_3840.jpg?h=1b6007e22fca9dc27999ee1f63e6a866)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/43279ad9-f0dd-413e-bfb1-41fa9ffe0eae_rw_3840.jpg?h=0bfd18c4efa077ec7b6af98294e4d260)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/a2c45fff-d637-4a59-bd64-8ba7aaa9739d_rw_3840.jpg?h=57e27d0f263a65e4c5b602b587b9164f)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/f9bfb3a9-8545-4dca-b7c9-a0566766755f_rw_3840.jpg?h=0a2ad682cd95a6de8303fd56f402c85d)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/d59bbfd3-76dd-4232-af2d-809790c53ee2_rw_3840.jpg?h=2db35a6e9caa6b254aab107c5ccba6f8)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/5e985e47-7a89-4926-aa37-31efa7f054f6_rw_3840.jpg?h=3f2c2a5c9db4d4e8ae607f4dda8163a3)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/1086a7e0-4db2-422e-a905-059b53ea9b30_rw_3840.jpg?h=5915f97d528048cf162ac8c6af89e7ee)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/5c870029-782f-48c1-94f6-c1d5493c8ce6_rw_3840.jpg?h=4eb3c4ce40b4c2dcbfe967c5161b5cf3)
![](https://cdn.myportfolio.com/66299111-6fc0-471b-9835-6e6c3f4ebefc/228c32aa-2843-496c-8d13-4b21ce0a452e_rw_1920.jpg?h=75d656e73bc768051cc450a7ab5c100d)